Forty days of dating

The beautifully constructed website—which went live in mid-July—chronicles the experiment of two long-time friends fed up with the New York City dating scene who begin a relationship told through a series of daily blog posts.At first glance, the site looks like every trope of millennial life gone wild, the sort of narcissistic, Internet-addled behavior that leads to labels like the “Me, Me, Me Generation.” Weirdly, what has given the site such a following may not be its newness but that it has revealed something far more traditional.Jessica Walsh, 26, and Timothy Goodman, 32, both designers based in New York, had been friends for four years; but after finding themselves single at the same time, they decided 'dating' each other would be a worthwhile experiment.

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Surrounded by stunning pieces picked up everywhere, from photo shoots to Target, it became clear that she's taking her sudden spike in visibility in stride.Timothy and Jessica are attractive, successful graphic designers living in New York City.They’re almost perfect stereotypes of urban millennials: They’re hip and career-focused, ostensibly liberal politically, and they seem to survive on some combination of take-out and alcohol. We mean, it's kinda impossible that you haven't by this point.Short recap: Two longtime friends in New York, Timothy Goodman and Jessica Walsh, decided that, single and struggling as they were, they should give dating a try and create a website documenting the whole process.A self-described "hopeless romantic," Jessica would hurl herself into every new fling, only to be crushed when it didn't work out.


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